Social Media Crowdfunding
Social Media Crowdfunding
SOCIAL MEDIA
Social media only really works if you like it. If you begrudge all of it and prefer to talk to people, do that instead!
If you absolutely hate a particular network, don’t force yourself to be there. Stick to what you like, and you’ll be better at it.
Facebook is the most effective social media network for getting noticed online, but getting real traction takes a little more than just posting a link on your timeline. The real power is about connecting with other people in your community or who have shared interests. It’s not about just connecting with your friends – it’s about making new ones as well.
FACEBOOK GROUPS
Are there any Facebook groups for Sugardating that Sugardaddies are reading in your area? Or area of expertise?
Messages from groups show up in the newsfeed of members. It’s a way to amplify your message to a large group of people who might be interested.
It’s worth joining and participating in these groups well ahead of your launch. If you are a contributing member of a group, people will feel more inclined to support you.
FACEBOOK PAGES
Do you have access to any local Facebook pages? Maybe your friends business has a few thousand locally-based likes. Those are some valuable eyeballs.
Ask if they’ll post the link in support of your project.
Instagram continues to be the leading platform for engagement. As a matter of fact, it is one of the top social platforms for influencer marketing, which makes it a crucial network for engagement during your crowdfunding campaign. The goal is to get your crowdfunding campaign noticed, and Instagram is where you can do just that.
Even though Facebook ads are a must when it comes to gaining maximum exposure, the latest rise in Instagram traffic shows us that it’s another great avenue for exposure. Let’s take a look at what you have to do to get the most Instagram engagement possible for your crowdfunding campaign.
Use Instagram Live throughout your campaign
Live video gives you the opportunity to interact with potential backers. The Instagram Live video feature is a great place to talk with people about your campaign and gain more exposure. Go live a few times throughout your campaign to answer questions or discuss popular topics involving your campaign.
You can also go live once the campaign is over to chat about the manufacturing process and provide updates on how things are going. Your backers will have peace of mind and stay interested thanks to these real-time conversations.
Today, it would seem that almost everyone is using Twitter. It’s a simple, and rapidly talked-about, social networking service. With everyone a ‘twitter’ about Twitter, does everyone know how to use it effectively for their crowdfunding campaign? How to give a project visibility? Engage more people on Twitter? Consider the following 7 quick tips to market your crowdfunding campaign.
Share On Twitter 1x per day.
Share your campaign on Twitter and increase your word count by adding a personal message. Tell your supporters about your cause, why you need their help and how their contributions will help you. A tweet is like a short Facebook status update. The difference is that every tweet arrives at every follower’s feed, unlike the filter of Facebook’s algorithm.
Make sure to create an engaging Twitter post!
You should use words that you think will make an impact on your followers. Add some compelling details of your cause to this tweet to catch follower’s attention. Keep is simple – tweets with less than 100 characters have a 17% higher rate of engagement than longer tweets do.
Search Keywords & Interact.
Go to Twitter Search and find out if there is any conversation about a cause or campaign similar to yours, what people are talking about it and whether you can join or start a conversation. It will help you reach more people.
Follow Relevant People.
Twitter is about connecting to people, building your own community. To reach out to as many people as possible you should start following people you know, people in your neighborhood, and communities related to your cause.
Increase Visibility With Hashtags (#).
Make sure to include relevant and popular hashtags! You can have a hashtag that enables anyone to find your project easily.
Include Shortened Links & Images.
People love to look at pictures, so include photographs in your tweets whenever possible. Twitter adds every photo you share to a photo gallery. The first six appear on your profile page
Request Retweets.
Are you looking for more retweets? Just ask your followers. A tweet’s retweet rate increases 12 times when you ask followers for a retweet. Asking followers to retweet using the whole word “Retweet” (instead of the short and casual “RT”) increases retweet rates by 23 times.
Case study
Jane has found 5 Facebook groups that she’s started participating in. One is for her local community. One is a Sugar dating group. Another two are for Sugardaddies in country and the last one is for young, Sugarbabies experiences in her area.
She spends a couple of weeks getting to know the group members and being helpful before the launch of her campaign, so the people in the groups know who she is. When she posts the requests, she raises funds for her campaign from backers in the groups!
She gets a few Facebook pages to share the link too. One of them has 10,000 members so she also puts in $10 so they can boost it. It gets shared 54 times and raises money from 13 backers.
Kelly’s managed to raise almost $850 from 42 backers.
By using her Social network strategy Jane has increased her pledges and awareness to 1000s of people which will help her to continue to build more Campaigns in the future.
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